Canterbury are an indie/pop/rock band, made up of some extremely young members, mainly meaning that the target audience for the band mainly consists of the younger generation.
In our final music video, there will be both a man and woman as an actor. This means that our video will appeal to both males and females, due to the genre of the music involved in the main target age for us would be around the 16, 17 and 18 mark. This is due to a few reasons. I feel that the target audience would be no younger than this due to the depth of the bands lyrics, which mainly revolve around love, or the loss of a loved one and give connotations of loneliness and depression. Something which does not really appeal to the youngest of generation’s e.g 15 and under.
Due to the bands heavy influence, I would imagine that our product would be to target an audience of an indie nature, that are into similar bands, such as you me at six, and Forever The Sickest Kids, whom both follow the same type of pop rock/indie genre and aim their music at the teens. Both of the bands songs mainly revolve around love and how it can be a negative influence, similar to the product that we aim to create.
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